Our typographic signature uses custom letterforms inspired by the curves of fitness.

To allow our logotype to stand out, do not place any objects such as graphics or text in the clear space shown.

120 PX

SCREENS

35 MM / 1.75 IN

PRINT

The logotype should always be legible. Never use it at sizes smaller than specified.

This general guidance applies to digital or print applications, including both portrait and landscape orientations.

When creating a composition, place the logo in one of the four corners, or center it on the central vertical axis. Take advantage of the space and make the logo as large as possible. Remember: Be bold, be proud, make it big!

Avoid using the logotype at sizes smaller than one-third of the canvas width.

HORIZONTAL

VERTICAL

Typically, we place our logotype flat on a 0° angle. Horizontal is our default rotation state.

Occasionally, we rotate our logotype 90° to make the best use of space with unusual formats. By rotating the logo vertically, we are able to display it at a larger scale. Examples include vertical ad spaces such as "skyscraper" banner ads, physical banners/flags, and playful applications like merchandise or stationery.

Change the color of the logo.

Squash the logo.

Outline the logo.

Fill the logo with images.

Place the logo over a busy background.

Skew the logo. Accepted rotations are 0° and 90°.

Fill the logo with gradients.

Recreate the logo using a different font.

Always use our logo properly. Here are some examples of what not to do with the Impakt logo.

Because Impakt's presence largely exists online, the consistent appearance of our icon is critical in ensuring our audience recognizes our brand across various spaces. In many cases, this symbol is the first introduction that people have to Impakt.

Our icon is our face on social accounts, keeping Impakt's personality front and center. It can be safely used at a wide variety of sizes, as small as 16px like our favicon.

The colors are as important to us as the logo itself. They’re part of the brand’s personality.

Core brand colors are the main colors of the brand identity so they have the strongest presence on Impakt brand.

We use a range of bold, vibrant secondary colors to add splashes of delight to our UI and illustrations. Secondary colors may also be used for bold, full-bleed backgrounds.

Neutrals are used to provide utility and hierarchy without competing with our core and secondary colors.

Poppins is the typeface we use for headlines, when we want to shout out and get noticed. It's bespoke to Impakt, so no one else can use it. But let's make sure that we use it nicely!

We use Poppins for headlines longer than 10 words, subheadings, and all body copy.

Set leading to 140%. Exceptions can be made for large headings above 40pt in print applications and 40px onscreen. In these situations, you can reduce leading as the text size increases.

Set tracking to 0. Set kerning to 0, optical.

Never use below 14pt in print or 14px onscreen.

Type is usually left-aligned or centered. Never use fully justified.

Text should never be hyphenated.

We love Glassmorphism design for its simplicity, warmth, and forward-thinking appeal, reflecting our brand's innovative mindset. It balances subtle transparency with adaptable flexibility, seamlessly enhancing any design.

Background: Soft light or dark with adjustable opacity for a clean, layered look. We recommend #FFFFFF08 for light and #00000040 for dark.
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Borders: Rounded edges with a 1px solid border in #FFFFFF59, providing a polished and elegant finish.
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Depth: Adjustable shadows and blur effects create a sense of depth and dimension. We recommend a blur radius of 16px to 32px and a spread radius of 2px to 4px for optimal results.

You AI coach, Kaikai always speaks with a rounded corner glass bubble with a sharp bottom corner in the direction of Kaikai.

The photos we use reflect the kind of company we are, and the company we'd like to keep. We showcase authentic, real, interesting people with real-life stories to tell.

All our photography is led by people who use Impakt, revealing their stories and personalities.

A sense of place should be environments — the commute to work, ordering food on vacation, and activities with new friends.